Meet Melanie from MLC Communications – your marketing pro here in Calgary!
It was such a blast to photograph Melanie, her incredible spirit, kind and caring personality and passion for her business were super contagious! I’ll let her say a few words:
The photos are fantastic – I’m so grateful you were available to work with me on this! And thank you for the opportunity to share a bit more about my company!
-When did you start your company? What do you specialize in?MLC & Co. began in 2016. We focus on brand development for companies – helping them build profile, gain trust and engage their audiences through storytelling. Compelling and emotional storytelling is what brings authenticity and transparency to companies – and helps motivate action from their tribe.
-What’s your WHY – what drives you to come to work every day?I believe in communication and how it makes us feel. Whether you’re an employee or a customer, there is increased confidence in the company if you know what’s going on and more importantly, if you believe what’s going on. Reputation building and brand building comes down to earning trust. You can do that through communicating.
-Who is your ideal client? Small-to-mid sized businesses who recognize the importance of communications but may not have the expertise or manpower to develop the strategies and execute to the level that needs to happen to be effective.
-How do you find motivation during pandemic? I’m inspired by the businesses who have made smart moves to pivot and are managing the pandemic in a safe and innovative way. The pandemic is a true test of brand reputation. How companies manage the changes, how they communicate with their employees and clients…all of that directly impacts how customers will feel about supporting that brand in the future”.
Please follow Melanie on Instagram @mlcsocial and her own account @melnicholsonpr.