When a company like TD Bank takes photos the expectations are really high and that is okay. This is not about taking pictures or making people look too fancy. It is about taking professional pictures of people that show they are trustworthy, confident and credible. TD Bank wanted photos that look good and are consistent for the team. Since I have photographed them before, I was definitely up for that task 🙂
Why are corporate photos important? Why can’t everyone have whatever kind of photo they want and use it for work? Well, we need to think about a few things here:
Do the current photos present a consistent brand image across locations?
If the answer is no, we have a problem. Consistency across the board is paramount for big corporations, it shows structure, recognizable pattern, builds trust. When photos are done properly, they do their job on the website and socials – quietly and without any gimmicks.
Making People Feel At Ease When Taking Pictures Those Who Really Do Not Like Being Photographed
People are usually not very comfortable when they have to be photographed. This is particularly true, in offices and other corporate settings.
The process is really important, in fact it is just as important, as the camera.
When I take pictures of people for their company I focus on:
Simple, natural posing (nothing awkward or forced) – of course, easier said than done, but when people feel comfortable it really shows in their face and body. This is what makes a professional headshot look good and actually work for the person.
Corporate Photos That Age Well
Trendy photos don’t age well. Corporate photos should.
Clean lighting, neutral backgrounds and natural expressions always win when it comes to taking pictures.
Final Thoughts
Corporate photography for TD Bank wasn’t about reinventing the wheel. It was about doing the basics really well.
Professional. Efficient. Consistent. Human.
That’s what strong corporate headshots should be.
If you’re a company looking for corporate photography that respects your time, your brand, and your people, that’s exactly how I work.
No BS. Just solid results.
If you would like to setup time for your company’s headshots, please CONTACT ME HERE.
